Gebeit Navigation & Trading

More than 550 million GPS-enabled phones ship in 2012

Following the success of personal navigation devices, cellular companies have begun to offer on board and on-board navigation solutions, as well as a range of LBS (Location Based Services), such as search engine local search of friends and GPS phones.

Community and social networking-related functionality, such as the distribution of POI (Points of Interest) and images geo-tagging, is also becoming popular and is expected to boost GPS-enabled handset uptake as carriers, handset manufacturers phones, and service providers looking to capitalize on the LBS trend.
"While most CDMA handsets are already GPS-enabled and GPS will become a standard feature in GSM smartphones, GSM feature phones are next on the agenda to be equipped with GPS technology "Says ABI Research principal analyst Dominique Bonte.

"GPS chipset vendors increasingly target devices in search of new markets and spurred by the recent dramatic growth of personal navigation devices. "

However, as GPS begins to penetrate low-end phones, the cost, power consumption and footprint of GPS chipsets will be reduced further. This is made possible by chip technology individual and the emergence in 2009 of combination chips integrating GPS, Bluetooth, and Wi-Fi all on one die.

The leading manufacturers of silicon, as Broadcom, NXP, and Atheros are well positioned to develop these solutions, following the acquisition of GPS chipset vendors Global Locate, GloNav, and u-Nav, respectively.

At the same time, the thorny issue of indoor GPS coverage has to be treated as LBS services based on phone-often used in harsh environments with a reduced force of the GPS signal. Network-assisted A-GPS and high-sensitivity GPS-receivers are becoming key requirements to reduce the time needed to acquire solutions and to improve location accuracy.

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